{"product_id":"the-retail-buyers-playbook™","title":"The Retail Buyer's Playbook™","description":"\u003cp\u003e\u003cstrong\u003eThe Retail Buyer's Playbook™\u003c\/strong\u003e gives you an insider's perspective into how professional retail buyers evaluate products, brands, pricing, and product ranges. Drawing on more than 15 years of experience in buying, merchandising, and product development, it shares practical knowledge rarely available outside large retail organisations. Inside, you'll learn how buyers think, why some brands get stocked while others don't, how to build commercially viable product ranges, develop products with confidence, price for profit, and prepare your business for wholesale opportunities. Whether you're just starting your brand or preparing to scale, this playbook is designed to help you make smarter decisions and avoid costly mistakes.\u003c\/p\u003e\n\u003cp\u003eChoose the \u003cstrong\u003eDigital Version\u003c\/strong\u003e for instant access, the \u003cb\u003ePrinted Hardcopy Version\u003c\/b\u003e for a beautifully bound resource you'll return to time and time again. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Digital Version","offer_id":46907226095670,"sku":null,"price":4000.0,"currency_code":"ZAR","in_stock":true},{"title":"Printed Hardcopy Version","offer_id":46907226128438,"sku":null,"price":5900.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/2281\/6566\/files\/ChatGPT_Image_Jul_18_2026_10_50_34_AM.webp?v=1784365188","url":"https:\/\/biancadasilva.com\/products\/the-retail-buyers-playbook%e2%84%a2","provider":"Bianca Da Silva","version":"1.0","type":"link"}